We develop the whole team.
Veritas Leaders builds your leadership team toward the goals you set — solutions crafted for your organization, delivered through team sessions and one-on-one meetings, with ongoing support until you get there. Grounded in real experience, not consulting theory.
Built from marketing. Grounded in leadership.
We began in 2018 as a marketing practice for West Michigan businesses. The deeper we worked with owners, the clearer the pattern became: the companies pulling ahead weren't just well-marketed — they were well-led.
Erin Van Tuinen launches the firm as a marketing and brand practice.
Working with owners reveals the real differentiator — leadership — and development moves to the center.
A founder-led executive advisory firm developing whole leadership teams across West Michigan.
Owner-led companies in West Michigan.
Growing, owner-led companies whose leadership bench hasn't caught up to the business yet or simply desires further development. Being in a room, not on a screen, is part of how the work gets done.
You might recognize your company.
Scaling faster than the org, a thin leadership bench, AI curiosity without a plan, marketing with no strategist — if any of that sounds familiar, you're who we build for.
Learn more about who we work with→Develop the whole team toward the goals you set.
Solutions crafted for your organization, delivered through leadership-team sessions and one-on-one meetings, with ongoing support until the goals are reached.
Veritas Team
Your leadership team developed together toward shared goals — sessions and 1:1s that build alignment, accountability, and sharper decisions.
Veritas Leader
Focused, one-on-one development for a senior leader against the goals that matter most to them and the business.
Veritas Next
Preparing the next generation to carry more, before the need becomes urgent.
Every track is built around your goals, not a fixed curriculum — and we stay with your team, adjusting the plan as they grow.
Explore leadership development →Focused sessions that turn strategy into next steps.
Standalone working sessions for leadership teams — practical, hands-on, and built around your business.
AI Implementation
Move AI from idea to practice — where it creates real value in your operations, and how your team starts using it with confidence.
Strategic Marketing
Sharpen brand and marketing direction so the story you tell matches the leadership vision driving the business.
Personal Leadership Development
The habits, decisions, and self-awareness that make an individual leader measurably more effective.
Veritas means truth. Four values set the terms of the work.
Faith
A faith-centered commitment to serve people well is the foundation of everything we do.
Integrity
We tell you and your team what you need to hear, with genuine care for the outcome.
Humility
We stay teachable, put your goals ahead of our ego, and measure success by your growth.
Service
We work as an extension of your team — here to serve, not to sell.
Meet the founder.
Erin Van Tuinen
Erin founded VT Marketing Solutions in 2019, launched an all-women’s leadership roundtable in 2022, and led the firm’s evolution into Veritas Leaders in 2024. She leads the firm’s leadership development work and every client partnership.
Read the full story →Let's start with a conversation.
A no-pressure discovery conversation about where your leadership team, workshops, and AI can move your company forward.